TVE BAHIA
| Rebranding

Rebranding is the strategic process of changing a brand’s positioning and how it represents itself to the world.

The most relevant character to TVE Bahia was representation, along with religious syncretism and local diversity in Bahia. They see themselves as an important channel of and to the black culture.
Therefore, we searched for references in Bahia’s rhythms, biomes, orixás sounds and spread them in our tracks, always according to the channel and its visual identity.

TVE Bahia made us get inside the black and Bahia culture. The experience was very interesting, and the more elements it’s got, the more we like it. Check it out 🙂